About Us

We believe in the convicted concept of “less is More” because simplicity depicts significance. And Mayu Kothari’s work embodies this ethos. Our aim is to create clothing that will express and portray you in a way that will make you stand out. It is designed for the women that appraises herself inside-out with integrity in comfortable, clean and chic soigne garments.

The clothing hallmarks statement making silhouettes that coincides with captivating yet pacifying color pallets and pure rich fabrics which are embroidered intricately. Each item is ethically crafted by our experienced karigars, who are the spirit of each piece. Our craftsmen’s attention to detail with each needlepoint makes each of our exquisite garment to come together and speak for itself in depth.

 

THE PROCESS

The art of garment-making involves precision, creativity, and skill. Join us as we take you through the journey of crafting a beautiful piece of clothing at MAYU KOTHARI.

INSPIRATION

Perfect Ideas stem from inspiration, and inspiration exists in the present moment. Here, Mayu and her team are seen brainstorming idea; allowing the creative juices to flow to start the entire process of building a whole new splendid collection. Mayu believes in creating fashion that blends with life’s events, that allows one to feel in their essence at all times.

SKETCHING

The process of drawing the right design comes naturally when one is totally indulged in creating. When the mind, body and soul align to create art, design comes out perfectly. Our new designs are a must have in your closet, one that feels comfortable and complete. 

RAW MATERIALS

The materials are chosen with utmost care, based on the feel, the message, the color of the fabric, the weight and of course aesthetics. Selection of the best combination of materials is a fun process and gives rise to the artistic expression of each one individually.

FABRIC SELECTION

Mayu always focuses on comfort; whether we are creating a highly designed piece or a minimalistic piece. At the end of the day, how one feels in their chosen apparel means how they express themselves. And for us, being fully oneself is a true sign of perfect fashion. Here, the little details of fabric are being discussed according to each design.

INTRICATE HAND EMBROIDERY

Once the design is finalised, our team of super talented karagirs work their magic on the khaat. Truly a magical moment to watch all ideas become reality..

STITCHING

A process of putting each team's art together to stitch a beautiful Mayu Kothari outfit. An outfit that talks about the feel, comfort, style, expression and portrays one's essence.